Project Description
Start-up revenue and operational metrics improvement for successful fundraising
The Client Challenge
A growing Silicon Valley start-up, wanted to raise round B funding, but they wanted to improve their metrics before that.
They wanted to increase revenue by 15% without increasing costs and also assess existing practices to determine where efficiency can be improved to increase profitability.
After the initial assessment, the client wanted the DIGITOMIZATION consulting team to develop and implement a plan to increase their operation’s productivity and efficiency.
Our Solution
We identified inefficiencies in the client’s current marketing and sales process and changed their process flow, which led to an optimized user journey and saved sales reps time wasted on unnecessary tasks.
DIGITOMIZATION team proposed to our client to optimize their sales funnel, and designed a new process. It made changes in their funnel automation, which led to better sales leads qualification and significantly increased sales closing rate.
After the revenue optimization program was executed we introduced our unique methodology to define units that can benefit from improved performance.
We trained executives to implement new practices to eliminate inefficiencies and commit to proposed solutions for growth through our highly effective executive coaching program.
Outcomes
Our program exceeded the client’s expectations. It resulted in a 37% annual revenue increase and a profit increase of 21%. DIGITOMIZATION team helped them to not only scale and optimize their operation but also introduced them to institutional investors to lead their fundraising round.